How lies proliferate into mainstream media

If fake news articles about you appear in unheard of publications that no one you care about will ever see - do you need to worry? You might be tempted to just put your head down and hope no one will notice.

What about hundreds of such articles? Volume counts for a lot. And eventually, with volume, a conduit can be found into the mainstream. In the targeting of Gaurav Srivastava this was a former WSJ journalist who was running an independent investigative blog. He parroted the story, and that was enough for other real journalists to jump on the bandwagon.

Watch my full sit down with Targeted podcast (part 1 and part 2).