The Manufacturing of a Scandal: How Gaurav Srivastava Was Rewritten Online

One of the most potent weapons of the smear campaign is the “story about the story”: Once the core narrative has been set, it was leveraged further by reaching out to Gaurav Srivastava’s friends, family, associates and to organizations he supported. Once one of those organizations distanced themselves from Gaurav, or decided the risk of accepting donations from him was too great - a new story would be born and do the rounds. Then these stories were further leveraged to the same end: Maintaining a perpetual stream of negative, self-reinforcing stories that would eventually isolate Gaurav completely - and false narrative so entangled in its own echo system it could never be undone.

Read more here or listen to the second part of Gaurav’s interview on Targeted to gain an insider’s understanding of how this is ruthlessly executed.